Content is regarded as a powerful business tool as it has the ability to engage users and drive them to conversion. As a result, content marketing has become an essential part of the digital marketing strategy for any business. An effective plan features as a cost-effective, yet reliable way to fetch traffic as well as new leads for the business. It also has the capacity to generate reader interest and build the business into a brand. Creating compelling online content is a challenge indeed as you have to catch the pulse of online readers. Getting it around through the right online marketing channels is a bigger challenge.
As a business, crafting valuable, unique, compelling content gives to the audience, rather than asking them for something. Content marketing is a strategic long-term approach to improving a brand’s visibility and earning trust.
Not only is content marketing more effective, but it also costs less. Research states that content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. A study suggests that content marketing leaders experience 7.8x site traffic than non-leaders. In fact, conversion rates are nearly 6x higher for content marketing adopters than non-adopters.